LIFE has died several times, only to emerge from the grave in some new form. LIFE had its best days as the well-known weekly magazine, was discontinued, later emerged as a monthly magazine, and then morphed to its latest incarnation as a weekly newspaper supplement carried in 103 newspapers across the country. But now Time Inc says LIFE will no longer live in print. But the parent company has plans in the online world.
The offical announcement states that Time, Inc. will still look to build online product offerings under the LIFE brand.
(New York, NY March 26, 2007) – Time Inc. announced today that it will close LIFE magazine, but the company will continue to develop LIFE online and operate the brand's other successful businesses. The issue dated April 20, 2007 will be the magazine's last.
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LIFE will continue with its plan to launch a major portal to put its entire collection of 10 million images online. The most important collection of imagery covering the events and the people of the 20th century will be made available to the public for personal use at no cost. More than 97% of this collection has never been seen by the public and contains the works of such master photographers as Alfred Eisenstaedt, Margaret Bourke-White and Gordon Parks, among others. LIFE’s online site, to be launched later this year, will become the preeminent destination to view the most important photography of our time, both archival and contemporary.
The announcement also does say that LIFE will still occassionally publish books, but as a periodical magazine or newspaper supplement, LIFE lives no more. At least we still have the cereal and board game.
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