This story from Poynter Online raises a new angle on the demise of print meme (I never thought I'd use that word; I hope I am doing so correctly). Nielsen Business Media is not stopping the print publication of Adweek, but it is decreasing the frequency of physical printing.
Nielsen Business Media has announced that it is cutting Adweek magazine from 49 issues a year to 36, while expanding its Web site... "We've seen our audience move online in terms of where they get their information," Portfolio quoted Nielsen senior vice president for the media and marketing group Sabrina Crow as saying.
Portfolio, the source for the Poynter story and the above quote, has some stats:
In 2006, Adweek had an average of 15 advertising pages per standalone issue, according to the company. In 2007, the average number of ad pages has dropped to 13, a decline of about 13 percent.
Circulation has also slipped. In 2005, its average circulation was 24,067 and was down to 21,271 for the six months ending in June 2007, a 12 percent decrease, according to BPA Worldwide, its circulation auditor.
Meanwhile, its website has nearly 5 times as many unique visitors as the magazine has subscribers. Adweek.com has seen an average of 103,500 unique visitors per month since January 2007, according to comScore Media Metrix.
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