Taloussanomat, the Finnish business daily, will shut down its print version and focus on online-only delivery of its content by the end of 2007.
The Editor's Weblog reports:
The closing down of the print edition was solely a business decision, based on several trends and realities:
- Contrarily to the overall ad market (growth 6% per year), the Finnish business ad market has been declining, down by nearly 9% a year.
- Readership to the online edition of the paper has boomed, growing 70% this year, up to about 280,000 weekly unique (whereas print readership has remained stable).
- By nature, business news is more adapted to be consumed online, due to the speed and reactivity of the Web, but also due its increased functionality and interactive graphic capacity.
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